Amanda King
Service Design leader based in Sheffield, working for digital consultancy Nimble Approach with a range of clients and currently supporting the Department for Education (DfE)
Some of my recent work
NHS BREAST SCREENING SERVICE
Transforming all eleven screening services, starting with breast screening as a priority due to its complexity and status of legacy systems underpinning the service.
My Role
Main Goal
Lead Service Designer
Establish the as-is design and make recommendations for the to-be design of the national breast screening service
UNIVERSITY OF NOTTINGHAM VIRTUAL OPEN DAYS
Reimagining open days at the University of Nottingham when COVID struck and the University had to rapidly move its offer online for 20,000+ prospective students.
My Role
Main Goal
Lead Service Designer
Move the physical service online in light of COVID and still meet or exceed recruitment targets
O2 BUSINESS SUPPORT SERVICE
Transforming the O2 business support service to improve digital channels and reduce the burden on call centres by 20%.
My Role
Lead UX and Service Designer
Main Goal
Digitise services and reduce the burden on call centre staff by 20%
I've also led service design and UX for a variety of organisations
NHS
Department for Education
Houses of Parliament Education Service
University of Nottingham
University of Salford
Sheffield Hallam University
O2 Telefónica
Nuclear Decommissioning Authority
The Manufacturing Institute
Nice to meet you.
I create meaningful, user-centered experiences that improve how people interact with services. I love solving complex problems by understanding human needs, identifying pain points, and designing solutions that make systems more intuitive and efficient. Brridging the gap between users, businesses, and technology,
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“You cannot understand good design if you do not understand people.” — Dieter Rams
